Working With Reference

Different starting points. Different ways to move forward.

Have something you'd like to develop, an existing project that needs a different direction, or an opportunity you'd like to explore?

Reference offers commissioned creative concept development, strategic review, ongoing advisory services, and creative development workshops for businesses, organizations, and individuals. Engagements are shaped around your objectives and the scope of work involved, with work undertaken remotely or in person, depending on the project.

Concept + Strategic Development

What would you like to create?

Reference develops concepts for programs, experiences, services, ventures, and initiatives. Each commission considers what the concept will offer, how people will experience it, how it will be presented and communicated, and how its different elements fit together.

The completed development brings together the concept, supporting research, potential partnerships and proposed arrangements, commercial and operational considerations, and practical planning into a coordinated framework that clients and their teams can use to move forward.

Strategic Review + Redirection

Ready to look at something differently?

Reference reviews existing concepts, programs, business directions, and organizational initiatives to examine what's working, what could be improved, and where new opportunities may exist.

The completed review identifies potential improvements, alternative approaches, and opportunities for further development. Depending on the assignment, clients receive recommendations, revised concepts, or an updated strategic direction with the practical considerations needed to pursue it.

Ongoing Strategic Advisory

Keep the conversation going.

Reference provides continued creative and strategic guidance as projects develop, circumstances change, and new opportunities emerge.

Engagements can include reviewing decisions, exploring additional ideas, evaluating potential collaborations, refining concepts, and considering next stages of development. Clients receive ongoing recommendations and guidance tailored to their objectives, with additional development work arranged as needed.

Creative Development Workshops

What could we develop together?

Bring your team, leadership group, or potential collaborators together to explore ideas, share perspectives, and consider possibilities around a common interest or objective.

Reference develops and facilitates workshops shaped around the participants and the purpose of the session. Discussions may explore program ideas, experiences, collaborations, opportunities involving existing resources, or different approaches to a project under consideration.

Each workshop is designed to encourage participation, bring ideas into focus, and identify opportunities and potential directions for further development. The session's format, scope, and resulting recommendations or development materials are established according to the assignment.

Let's Talk About What You Have in Mind

Whether you're commissioning a complete development, exploring a focused opportunity, bringing people together for a workshop, or looking for continued guidance, I'd enjoy hearing what you're working on.

We can explore what you have in mind, where you'd like to take it, and how Reference might contribute.